NEW: Benefit “They’re real” Push Up Liner

Ohhh, yes! This one has finally arrived in Austria! And guess what? I had to get one as soon as possible, so here it is:

I was really excited about this one, not only because of the big campaign Benefit launched, but also because I thought of it like a real eyeliner-revolution!


(swatches without primer)


  • matte, really good covering color
  • with the new accuflex-tip you get a really thin line close to the lashes
  • totally smudge-proof
  • gel-texture – feels like a khol-liner at first (what I personally like)

Why we love it!

It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

91% said it was longwearing*
81% said it was waterproof*
88% said it hugged the lashline*
84% said eyes looked visibly larger*
*Results observed in a consumer panel survey on 32 women after 2 weeks

How to apply:
Twist base once to “push up” gel liner to tip. Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex™ tip works both ways.

*For first-time use, remove and discard tip protector. Activate they’re real! push-up liner by twisting base 8-10 times until gel is delivered to tip. Wipe any excess on tissue.” (


Firstoff I got to say that I just tested this product from my point of view – all these things might be different with other people trying it!

  • first use: I really had to twist and twist and twist… and it took a pretty long time until a tiny first bit of color came out oft he tip
  • to be honest: the application isn’t AS easy, as the ad has promised… you need some practice to get a proper line (- and I’m using gel-eyeliner almost every day)
  • creating a wing is also a challenge – especially to make it similar to the other eye (which was also stated in the commerical)
  • HARD to get off again– you have to use a oil-based product (they even have an “they’re real”-remover now), otherwise you won’t get it off properly
  • when you’re not applying it in one simple line it starts to build up and crumble
  • therefore quite expensive

Recommendation: for now: X – when you’re really into benefit products I’d say go and try it, things often turn out different with different people, but don’t expect to much

More info:


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